About Dean

Inducted to the prestigious Forbes Coaches Council, voted by CEO Today Magazine as one of the ‘Top 100 Globally’, and recipient of ‘Executive Career Coach Of The Year 2017’ courtesy of the Executive Awards, Dean has been practicing high-end executive coaching for 17 years.

As a specialist in Director and C-suite development, he works with individuals and teams (including Boards) to improve performance alongside their ambitions. His clients recognise his proven ability to effect transformational change with a CEO noting benefits of ‘record breaking performance across all metrics, and significant gains in staff engagement’, following a recent 12-month engagement.

Dean is a regular columnist for a wide-variety of business press and entrepreneurial publications and author of three books: Voice – The Little Book Of An Executive Coach’s Wisdom, Thrive – How To Achieve And Sustain High-Level Career Success and Creating Grade ‘A’ Business Relationships. Dean is also a co-Founder of The Business Coaching Academy, which he set up to educate and enlighten managers and leaders on the art of coaching.

Boasting a client list that includes Samsung, Bupa, Avis, HSBC, Barclays, Citi and Mastercard, Dean is experienced in working within the private, public and third sector, across many different industries and many different cultures. His assignments take him overseas and he has extensive experience of working across Europe, Africa, the Middle-East and Asia.

Previous experience as a Sales Director and Managing Director, arm Dean with a depth of experience that is valued by those he currently works with. With a reputation for helping turn around suffering businesses/teams (self-acclaimed ‘muck and bullets coach’!), he is able to identify quickly what needs to be done, no matter how challenging and provide the strength and guidance to carry out the next steps.


Find out all about Dean’s awards and recognition over past years
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